Fred Noe is the Master Distiller at the Jim Beam Distillery and, whether he knows it or not, played a huge role in resolving some lingering hard feelings between Chuck and some competitors. In this chapter of “Life Behind the Counter-the Story of Chuck Evans and his Liquor Stores”, you will read about:
- Chuck’s honest views about his main competitors.
- How a tough rival came to Chuck’s help when needed.
- The ability of a friendly poker game to mend fences.
- How Fred Noe helped bring a final reconciliation.
Chuck competed against some of the toughest competition in Kentucky! This chapter will put a final touch on those that Chuck battled with for every customer. After this chapter, there remains 5 shorter ones. I’ll preview all 5 in my next post and finish up my chapter previews. I’m just waiting on the books to arrive from the printer to go to my next phase in this process. Thanks so much for following!