Back in full health, Chuck next faced a challenge like no other: The Beer Wars. The Beer Wars were localized battles between Chuck and his surrounding competitors. The Wars lasted about 6 months and they certainly inflicted much damage. Here’s some events discussed in Chapter 9:
- What the Beer Wars were about and why the average consumer would not have known about them.
- The identity of Chuck’s secret friend in the liquor business that kept Chuck informed on what was going on behind the scenes.
- Why those random numbers on the side of a case of beer are not so random.
- A firsthand account of the agony of defeat.
- How Chuck discovered a new way to make a profit during the Beer Wars.
The Beer Wars left no deaths, but they did leave plenty of scars. In my next post, I will preview Chapter 10 entitled “Chuck’s Wine and Spirits”. Chuck decided to open a second store in Bowling Green. Thanks for following!
Can’t wait.